Gamma Media Group Branding Business Exercise

In order to better understand your business and to begin the journey to establishing your brand identity, we have some questions for you. Please take your time to answer these thoughtfully with whatever comes to mind, including all founding/relevant parties in the discussion for your responses. Be sure to record anything that feels significant, even if it seems odd or off-topic. The greatest gems can come from such musings!
Name*
First Last
Company Name*
Email*
Enter Email Confirm Email
Website*

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All About You!
What is your company? Take this question any way you like.*
What is its story? Share briefly what led your business to its current state in the realm of thought leaders and wayshowers.*
What is the intention of your work and your offering?*
What influence does your company have in the community/world?*

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Your Audience
Who does your company positively impact?*
Who is your ideal client? Think about the characteristics you resonate with most.*
What makes you want to work with someone?*
When should someone reach out to you?*

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Your Offering
What products and services do you offer?*
What is unique about your offering?*
What are your gifts and your specialties?*
What is effortless for your company? Consider those things that others are impressed with that seem like “no big deal” to you and your colleagues.*

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Your Impact
What impact do you make on your clients’ lives?*
Why should someone do business with you?*
How do you want to make people feel?*
What do you hope people will say about your company? Consider both clients and owners of similar or complementary businesses.*

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What else would you like us to know? Please share anything that is important to you and your business that we may not have captured previously.*

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All About You!